题目

有消费者说，我只喜欢购买明星代言的产品；有企业认为，通过广告遍撒鱼饵，有“鱼”上钩，企业就赚钱了。这说明（   ） A.消费者不能盲从广告 B.广告是企业成功的关键 C.明星代言广告可提升企业诚信度 D.代言明星的声誉决定产品的声誉 答案：A 【解析】广告对企业的成功经营有重要影响，但不是企业成功的关键，在经营战略正确的前提下，企业成功经营，主要应依靠技术进步、科学管理等手段，形成自己的竞争优势，B不选；广告有利于提升企业的知名度，而不是诚信度，C不选；要树立良好的信誉和企业形象，主要应通过提高产品和服务的5、       Leonardo da Vinci was  66  Italian painter, scholar, and scientist, a genius the world has never seen again so far. One of the  67  (great) creative figures of history, Leonardo takes his name from his native village Vinci in Italy, and was a man well beyond his time. He divided most of his artistic life between the cities of Florence and Milan. He didn’t produce many paintings. However, those that remain,  68  (include) the Mona Lisa and the Last Supper, are among the greatest masterpieces (杰作) of the world history. Not only was Leonardo interested in art  69  he was also interested in all branches of the arts sciences.        His notebooks contained designs for submarines, helicopters, and other inventions that the world  70  (build) for the next few centuries. He had many other talents  71  his painting. He was one of the first  72  (art) to get an exact knowledge of some special field by studying dead bodies.  73  (general), his writings show a strong curiosity about and wonder at the workings of the universe. Leonardo da Vinci was like a man  74  awoke too early in the darkness,  75  the others were all still asleep.