题目

is a teacher, and is a pupil. A . This; this B . That; this C . This; that 答案：CThe right name is important in the business world. All you have to do is think of the names for some of the products you buy every day and you’ll agree that the name and the product are connected in the everyone’s mind.In many countries, successful trade or brand names are protected by law. This is so that other companies cannot make a product and, in fact, be buying something different. Businesses register a company or a product name with the government. In fact, more than 1,000 product and company names are registered every hour. Many companies spend a lot of money to find the right name for their products. A good example of this is. In the car industry. Some successful names for cars have powerful associations （联系）.The Ford Mustang and the Jaguar are only two examples of choosing the names of animals that are fast and strong.When a U. S company decides to sell its product in another country, it has to make sure that the product name translates properly. When Coca-Cola introduced its soft drink to China, it looked for the right name. It wanted a name that would do two things. One was to present its image（形象）in Chinese and the second was to be close to its first brand name—Coke. It took some efforts before finding the right word —which sounds similar and translates as “happiness in the mouth”. Asian company names are not new to the United States. The brand names of Samsung and Sony have been successful. Finding the right brand name is a big business. Asian companies that sell to foreign markets pay to find a name that will connect with its customers. There are even naming companies that specialize in inventing product names. These companies can charge （要价）up to $100,000 a word for their creations. But it’s worth it. Successful companies know how important the right brand names are for their development1.Why are trade names protected by law in many countries?A.To make companies pay for naming serviceB.To help people choose the best productsC.To present good images of the productsD.To prevent good images from being copied2.What can we learn from the passage?A.Many companies care about the cost of finding the right namesB.Creative trade names can help companies to have a larger saleC.The government often does business with naming companiesD.It is considered necessary for cars to be names after animals3.What’s the best title for the passage?A.The Business of NamesB.The Development of NamesC.The Rules of Naming BusinessD.The Methods of Choosing Names