重大历史事件会对历史进程产生深远影响。下列事件和影响搭配正确的是( )①北伐战争——打倒列强,推翻国民政府统治,统一全国②五四运动——中国工人阶级开始以独立的姿态登上政治舞台③辛亥革命——中国历史上第一个资产阶级共和国诞生④中共七届二中全会——党的工作重心由城市转移到乡村 A . ①③ B . ②④ C . ②③ D . ③④Sports account for a growing amount of
income made on the sales of commercial time by television companies. Many
television companies have used sports to attract viewers from particular
sections of the general public, and then they have sold audiences to
advertisers.
An attraction of sport programs for the
major U. S. media companies is that events are often held on Saturday and
Sunday afternoons—the slowest time periods of the week for general television
viewing. Sport events are the most popular weekend programs, especially
among male viewers who may not watch much television at other times during the
week. This means the television networks are able to sell advertising time at
relatively high prices during what normally would be dead time for programming.
Media corporations also use sports to
attract commercial sponsors that might take their advertising dollars elsewhere
if television stations did not report certain sports. The people in the
advertising departments of major corporations realize that sports attract made
viewers. They also realize that most business travelers are men and that many
men make family decisions on the purchases of computers, cars and life
insurance.
Golf and tennis are special cases for
television programming. These sports attract few viewers, and the ratings(收视率)are unusually low. However,
the audience for these sports is attractive to certain advertisers. It is made
up of people from the highest income groups in the United States, to certain
advertisers. It is made up of people from the highest income groups in the
United States, including many lawyers and business managers. This is why
television reporting of golf and tennis is sponsored by companies selling
high-priced cars, business and personal computer, and holiday trips. This is
also why the networks continue to carry these programs regardless of low
ratings. Advertisers are willing to pay high fees to reach high-income
consumers and those managers who make decisions to buy thousands of “company
cars” and computer, with such viewers, these programs don’t need high ratings
to stay on the air.
1.Television sport programs on weekend
afternoons .
A.result in more sport event
B.get more viewers to play sports
C.make more people interested in television
D.bring more money to the television networks
2.Why would weekend afternoons become dead
time without sport programs?
A.Because there would be few viewers
B.Because the advertisers would be off work
C.Because television programs would go slowly
D.Because viewers would pay less for watching television
3.In many families, men make decision on .
A.holiday
B.sports viewing
C.television shopping
D.expensive purchases
4.The ratings are not important for golf
and tennis programs because
.
A.their advertisers are carmakers
B.their viewers are attracted by sports
C.their advertisers target at rich people
D.their viewers can afford expensive cars
5.What is the passage mainly about?
A.Television viewers are determined by male viewers
B.Rich viewers contribute most to television companies
C.Sports are gaining importance in advertising on television
D.Commercial advertisers are the major sponsors of sport event