You may not pay much attention to your daily elevator ride. Many of us use a lift several times during the day without really thinking about it. But Lee Gray, PhD, of the University of North Carolina, US, has made it his business to examine this overlooked form of public transport. He is known as the “Elevator Guy”. “The lift becomes this interesting social space where etiquette (礼仪) is sort of odd (奇怪的),” Gray told the BBC. “They (elevators) are socially very interesting but often very awkward places.” We walk in and usually turn around to face the door. If someon