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MUJI products came into being in the early 1980’s as a result of a new mood, calling for a return to simplicity in daily life. Our aim was—and still is—to provide our customers all over the world with the 【1】 things they need to live a busy, modern, urban lifestyle. These things must be made from good, sound materials, with no unnecessary frills or fancies and must sell at a reasonable price. Our clothes must feel good on, our stationery must be practical and our household goods must be easy to use. This may seem elementary but it has always been a primary goal to ensure that MUJI customers should never pay for what they can’t use—i.e. added extras and fancy packaging. So, at MUJI you’ll find no 【2】 prices, just simple, sound products you can afford, so simple in fact, they don’t even carry a brand name. This is in direct contrast to the usual marketing ploy of producing heavily branded, expensively designed, over packaged goods.
At MUJI we pride ourselves on being different. Moreover, our products are made from materials which we 【3】 on a global scale, not because we think an exotic source sounds more exciting than one on our doorstep but because we are committed to using the best available material, wherever it comes from. Using these superior materials, we design our products so that their simplicity brings out their inherent 【4】, both of the material they’re made from and the products themselves. Finally, we present our products in the 【5】 of packaging—if any at all—which neither masks nor makes them look any more than they are. As a result, the quality and credence of each product are self-evident. As life gets more complex, the need for simple lifestyle solutions becomes all the more necessary. To find these, look no further than MUJI.
The Company’s basic principle is to develop new simple products at reasonable prices by making the best use of materials while considering environmental issues.
Through the careful selection of materials, 【6】 manufacturing processes and simplifying our packaging, we have continually introduced high quality MUJI brand products onto the market, at lower than usual prices. Presently there are more than 5,000 MUJI products sold in Japan. MUJI's natural and simple design complements today’s lifestyles perfectly.
For MUJI the materials we use to make our products are of the utmost importance; consequently, considerable attention is given to their selection. We search worldwide for the most suitable raw materials. We use many industrial materials as well as 【7】 unused materials where possible. The 【8】 selection criteria is always quality. These activities underpin our ability to create low-priced, high-quality products.
When packaging products, MUJI seeks not to adorn them but rather to 【9】 their natural colors and shapes. For this reason, we use bulk packaging and place products in plain, uniform containers. Faithful to our philosophy of simplicity, this approach is also in keeping with our policy of conserving resources and reducing waste. Thus, all MUJI products appear on store shelves in simple packaging 【10】 only product-related information and a price tag.