| 1. 阅读理解 | 详细信息 |
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Time is running out for the 30-second TV commercial The 30-second television commercial was once a cultural icon. Unfortunately, it has lost that status. TV commercials are destined for history museums, along with cassette players and dial-up telephones. TV commercials had their golden era in the 1960s. People had lots of time, particularly after work. There were no emails, text messages or social networks to follow. TV was limited to a handful of stations that only broadcast during certain times of the day. Commercials were part of the TV experience. They offered a window into the new world of packaged goods, automobiles and airline travel. Thanks to TV commercials, people could learn about these products without having to get up from the sofa. That’s not the case anymore. For today’s internet-enabled consumers, TV commercials are probably the least efficient way to learn about a product. They are 30 seconds of sell (推销), while all we really want to do is sit back and watch our show. Time-shifting — the ability to fast forward and rewind (倒回) — has made it possible for us to make watching TV just one more scheduled activity in our already packed diaries. It’s not that we don’t want to hear from brands. It’s just that we don’t want to hear from them during the time we have set aside to watch TV. A study last year showed that 84 percent of respondents wanted to fast forward through the ads they watched. More than 60 percent of them, meanwhile, downloaded shows so that they could skip commercials. Hence the concept of “interruptive advertising.” People don’t want to be interrupted by advertising. They only want to engage with it when they are in consumer mode and thus in the proper mood for a brand’s message. So, are TV commercials dead already? What sort of brand message is appropriate today? The answer isn’t yet clear, but pre-roll (片前的) ads may be part of the solution. People are less likely to consider such ads annoying since they start to roll before the viewer has a chance to engage with the show. It might be followed up by a page on the show’s website, with links that allow the viewer to connect more deeply with the brand. 【1】According to the author, television commercials are outdated because ______. ①people’s attention is taken by many things ②there are alternative ways of promoting products ③there are all kinds of information on the internet ④time-shifting has made it possible for us to skip TV commercials A.①②③ B.①②④ C.①③④ D.②③④ 【2】According to the article, which of the following statements is NOT true? A.People have a busier work schedule now than in the 1960s. B.People no longer care about the brand message in the commercials. C.People tend to skip commercials when they spare time to watch TV. D.People will feel annoyed when they watch interruptive television ads. 【3】According to the article, people’s attitude towards pre-roll ads is more ______. A.Critical B.supportive C.casual D.conservative |
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| 2. 阅读理解 | 详细信息 |
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How do you kill your time when you go to work? Most of us stare at our cell phones, and refuse to make eye contact with others. We just read, chat with others online or play games online. Or maybe we’re using the time between stops to do our makeup, catch up on emails, or read a few chapters of a book. However, Dina Alfasi takes a very different approach. Each day she has to travel hours on buses and trains to get to her engineering job at a hospital in Israel. Rather than look at her cell phone in silence, she uses one very special way to have connection with strangers. It is portraits of the people she meets on public transport every day that she is taking. The photographs catch those quiet and personal moments of people readying themselves for the day ahead. Some people lean (倚靠) their head against the window and go to sleep, some stare into space and have a daydream, and others sit quietly to read their documents or books. Each picture catches one tiny moment in people’s lives, ripe with potential for your imagination. It is wonderful for her to look at someone’s commute (上下班) and make up an entire story about the rest of their daily existence, from the father travelling with a baby to the woman welcoming a change. “What inspires me very much are the little moments that happen every day,” Dina told My Modern Met. “My work is to tell stories through a single portrait, and it proves that all you need is just to look around and find those magic moments.” 【1】What will most people do when going to work? A.Enjoy reading a book loudly. B.Make eye contact with others. C.Have face-to-face talks with others. D.Concentrate on their mobile phones. 【2】What makes Dina different from others? A.Staring into the space and having a daydream. B.Leaning against the window and relaxing herself. C.Using her mobile phone to appreciate pictures she draws. D.Drawing people while travelling on buses and trains to work. 【3】Which word can best describe Dina Alfasi? A.Cool. B.Careful. C.Generous. D.Considerate. 【4】What is the main idea of the text? A.Little moments make Dina special. B.Cell phone is used to take special portraits. C.Dina takes portraits of others when commuting. D.People go to work with different ways to kill time. |
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| 3. 阅读理解 | 详细信息 |
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Every year, thousands of teenagers participate in programs at their local art museums. But do any of them remember their time at museum events later in life? A new report suggests that the answer is yes – and finds that alumni (毕业生) of arts-based museum programs credit them with changing the course of their lives, even years after the experience. The Whitney Museum of American Art, the Walker Art Center and the Museum of Contemporary Art, Los Angeles recently asked researchers to conduct a study to find out how effective their long-standing teen art programs really are. They involved over 300 former participants of four programs for teens that have been in existence since the 1990s. Alumni, whose current ages range from 18 to 36, were invited to find out how they viewed their participation years after the fact. Among the alumni surveyed, 75 percent of alumni rated the teen program experience as the most favorable influence on their own lives, beating family, school and their neighborhoods. Nearly 55 percent thought that it was one of the most important experiences they’d ever had, regardless of age. And two-thirds said that they were often in situations where their experience in museums affected their actions or thoughts. It turns out that participating in art programs also helps keep teens enthusiastic about arts even after they reach adulthood: 96 percent of participants had visited an art museum within the last two years, and 68 percent had visited an art museum five or more times within the last two years. Thirty-two percent of program alumni work in the arts as adults. Though the study is the first of its kind to explore the influence of teen-specific art programs in museums, it reflects other research on the important benefits of engaging with the arts. A decade of surveys by the National Endowment for the Arts found that childhood experience with the arts is significantly associated with their income and educational attainment as adults. Other studies have linked arts education to everything from lower drop-out rates to improvement in critical (批判性的)thinking skills. 【1】What does the underlined phrase “the experience” in Paragraph 1 refer to? A.Joining in childhood art programs. B.Shifting the course of children’s life. C.Memorizing the time at museum events. D.Conducting arts-based museum programs. 【2】What is Paragraph 3 mainly about? A.The aim of the study. B.The result of the study. C.The method of the study. D.The process of the study. 【3】What can be inferred from the study mentioned in the text? A.No other studies about the benefits of arts exist. B.Love for arts may keep long in kids’ whole life. C.Age matters in how people view their art experiences. D.Most kids participating in art programs will work in arts. 【4】Which of the following can be the best title for the text? A.How can Art be Connected to Our Life? B.Can Art Education Affect Our Income? C.Should Kids Walk into Art Museums? D.What Should Art Museums do for Kids? |
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| 4. 阅读理解 | 详细信息 |
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Even a small increase in light activity such as washing dishes, or walking around the house might help prevent an early death among older adults, researchers say. “It is important for elderly people, who might not be able to do much moderate intensity（强度）activity, that just moving around and doing light intensity activity will have strong effects and is beneficial,” said Ulf Ekelund, who led the research. Published in the BMJ, the latest research was based on a review of eight studies involving a total of more than 36,000 people with an average age of almost 63 years. Participants were followed for five to six years; 2,149 deaths were recorded. All of the studies involved monitoring the physical activity of individuals who had activity trackers, and the studies did not rely on self-reporting, which, the experts noted, could be unreliable. For each study participants were split into four equal-sized groups, based on the total amount of time spent actively, and the risk of death assessed, taking into account factors such as age, sex, body mass index, and socioeconomic status. This was then repeated for an amount of activity at different levels of intensity. The results were analyzed together to give an overview. The team found a greater amount of activity was linked to a lower risk of death. The results held for different intensities of activity. The team said the study supported the message “sit less and move more and more often”. However, the study had limitations. It only looked at the situation for middle age and older adults, most of whom lived in the US or Europe, and some of the effect could be due to those people with a higher risk of death being less likely to be related to physical activity. Physical activity levels also were only measured over one period of time. Dr Gavin Sandercock, from the University of Essex, said the results suggested moving more brought bigger benefits than simply reducing the time of sitting, another factor measured in the study. “This study reinforces the important message that getting the least active people to do even just a little bit more physical activity can have important public health benefits,” he said. 【1】Which of the following may Ulf Ekelund suggest elderly people do? A.lying on the sofa reading. B.Doing a little gentle gardening. C.Going out to hike with friends. D.Playing basketball sometimes. 【2】What can we know about the research? A.It lasted about 8 years. B.The researchers admitted they used fake data. C.The participants didn't include younger people. D.Some participants died because of doing too much physical activity 【3】What is the author’s attitude towards the researchers' conclusion? A.Doubtful B.Critical C.Supportive D.Neutral 【4】Which of the following is closest in meaning to the underlined word “reinforces” in the last paragraph? A.Highlights B.Conveys C.Excludes D.Denies |
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| 5. | 详细信息 |
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Interviews are becoming an increasingly common part of the application process for US universities. Since many Chinese applicants are unable to meet admissions officers in person, some rely on phone or video interviews to connect with recruiters. Software like Skype and FaceTime helps students to bridge the distance. 【1】 ● 【2】 Before the interview, review your experiences fully and be prepared to explain them in vivid detail. In particular, think about what you’ve done outside of academia. Remind yourself why you would be a strong candidate. To improve your storytelling skills, New Oriental Education recommends you remember the “STARS”. It refers to “situation, tasks, actions, result and self”. 【3】 What situations did you find yourself in? What tasks were you faced with? How did you react, and what was the outcome? ● Master the art of interviewing electronically. 【4】 The right clothes can help put you in the mindset of a professional conversation. Also, remember to smile while you are speaking. Experts from Villanova University say it can help improve the tone of your voice. Still, remember to look into your webcam-not at your monitor during the Skype video interviews, as this will stimulate direct eye contact. ● Be thankful and send a thank-you e-mail. Make sure to write a thank-you e-mail after you finish the interview and address it specifically to the admissions representative. 【5】 If there is something about the interview that was helpful to you, let your interviewer know. If you share an interest with your interviewer over a book or a band, make sure you mention it in the e-mail. Send it within 24 hours after the interview while it’s still fresh in your mind and your interviewer’s. A.Be a good storyteller. B.Think carefully before the interview. C.Dress professionally, even for phone interviews. D.Here are some tips while doing long - distance interviews. E.Most importantly, the e-mail should be kept short and right to the point. F.These words can help you highlight the most important parts of your resume. G.Express your interest in the school and thank your interviewer for meeting with you. |
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| 6. 完形填空 | 详细信息 |
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From the window of my room, I could see tall cotton-rose hibiscus（木棉树）. In spring, when green leaves were half ________ in mist, the tree looked very attractive, ________ with red flowers. This inspiring neighbor of mine often ________ my mind working. I regarded it as my best friend ________. However, when I opened the window one morning, to my amazement, the tree was almost ________ beyond recognition as a result of the storm ________ the night before. I was seized with a sudden sorrow at the thought “all the flowers are to fall”. I could not help ________ with emotion: the course of life never runs ________, for there are so many ups and downs ________ twists and turns. The process of my life saw my beloved friends parting one after another. Isn’t it ________ to the flowers falling off the tree in the wind? This event ________ from my memory as time went by. One day after I came home, I found the room hard to breathe in and opened the window ________. Something outside caught my ________ and impressed me. It was plum tree（李树）with flowers ________ beautifully by the sunset. The surprise discovery filled me with pleasure. I wondered ________ I had no idea of some tough life restarting over the fallen petals（花瓣）when I felt sorry for the hibiscus. When the last petal ________, all the admiration for the hibiscus disappeared as if nothing was left, until the landscape was again decorated with the red plum flowers to ________ people of life’s alternation and continuity. Can't it be said that life is actually a symphony, a harmonious ________ of loss and gain. Standing by the window lost in thought for a long time, I realized that no scenery in the world remains ________ As long as you keep your heart bathed in the sun, every dawn will present a fine start for you and the world will always be about ________ hopes. 【1】A. buried B. placed C. hidden D. trapped 【2】A. covered B. surrounded C. dotted D. marked 【3】A. set B. prevented C. observed D. bore 【4】A. regularly B. gradually C. narrowly D. generally 【5】A. blank B. vacant C. bare D. empty 【6】A. effect B. damage C. fault D. feast 【7】A. teasing B. yelling C. swearing D. sighing 【8】A. lucky B. smooth C. simple D. cozy 【9】A. as well as B. rather than C. as many as D. regardless of 【10】A. due B. contrary C. similar D. familiar 【11】A. sank B. faded C. matured D. quit 【12】A. casually B. actively C. merely D. fiercely 【13】A. soul B. nose C. eye D. mind 【14】A. set off B. set up C. put up D. put off 【15】A. when B. if C. how D. why 【16】A. slipped B. quit C. dropped D. broke 【17】A. rid B. warn C. convince D. remind 【18】A. composition B. dilemma C. division D. conflict 【19】A. unlimited B. unspoiled C. unchanged D. unexpected 【20】A. fresh B. practical C. previous D. vain |
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| 7. 语法填空 | 详细信息 |
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阅读下面短文，在空白处填入1个适当的单词或括号内单词的正确形式。 An experimental antiviral medication might help fight the new coronavirus By Nicole Wetsman Feb 4, 2020, 5:25 pm EST A single case study isn’t enough to prove anything. It’s not clear if the medication, called remdesivir, actually helped the patient, or if his improvement was a coincidence. But it’s one of a few drugs, 【1】 (include) a combination of anti-HIV drugs, 【2】 doctors think might help patients with the new coronavirus. Remdesivir was developed by the pharmaceutical company Gilead as a treatment 【3】 Ebola. It’s a broad-spectrum antiviral drug, and it blocks the activity of a protein that helps coronaviruses make copies of themselves. Research groups identified the drug as a potential candidate for the treatment of coronaviruses in the aftermath of the 2012 MERS outbreak, 【4】 another new coronavirus spread through the Middle East. In cell models, it blocks the activity of MERS, SARS (a 2002 coronavirus), and other coronaviruses that are found in bats. Tests on the new coronavirus show that remdesivir blocks 【5】 activity, too, at least in the lab. That result, 【6】(couple) with the positive outcomes in the Washington patient, were enough for Gilead to launch a larger clinical trial of the drug in new coronavirus patients. The company will test it in a group of 270 patients at China-Japan Friendship Hospital in Beijing — one group will 【7】 (give) the drug, and one group will be given a placebo. The drug isn’t approved by the Food and Drug Administration or by any otherregulatory body. 【8】, it already went through safety testing during the Ebola outbreak in 2014 and 2015. That’s why Gilead is able to test it in sick patients 【9】(immediate). The importance of those previous studies was emphasized by Anthony Fauci, director of the National Institute of Allergy and Infectious Diseases, in a press conference last week. Researchers aren’t starting from zero because work over the past two decades tested drugs in cells, animals, and individual patients. Now, researchers who have devoted their professional lives to this work face new urgency around the most important question: if the drugs actually work in people. “There’s no proven therapy for coronavirus infections,” Fauci said. The results from the remdesivir trial aren’t expected until the end of April, and it could turn out that none of the drugs under investigation are effective in treating the new virus. But that there are options 【10】(avail) — and available so quickly — is a testament to all the research that’s been done before. |
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| 8. 改错 | 详细信息 |
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假定英语课上老师要求同桌之间交换修改作文，请你修改你同桌写的以下作文。文中共有10处语言错误，每句中最多有两处每处错误仅涉及一个单词的增加、删除或修改。 增加:在缺词处加一个漏字符号（ˆ）, 并在其下面写出该加的词。 删除:把多余的词用斜线(\)划掉。 修改:在错的词下划一横线，并在该词下面写出修改后的词。 注意: 1. 每处错误及其修改均仅限一词; 2.只允许修改10处，多者(从第11处起)不计分。 Last week, I planned to pay a visit my grandparents. They were so exciting to hear the news because we have not seen each other for a long time. But my best friend invited I to take part in his birthday party and share his happinesses. When I thought of a promise that I had made it, I found it hard to make a decision. Eventually I chose to refusing my friend's invitation. Seeing my grandparents smile and the deliciously food they cooked for me, I knew 1 did something correct. We must keep our promise, and we will lose trust from others. |
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| 9. 书面表达 | 详细信息 |
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假定你是李华，学生会主席。你校和英国某中学是友好学校。对方学校将举办“中国文化周”，邀请你校派学生参加。请你给负责该项目的老师Jason写一封电子邮件表 示感谢邀请并询问相关事宜。内容如下： 1. 活动开始时间； 2. 活动内容； 3. 学生住宿安排。 注意：1.词数100左右； 2.可以适当增加细节，以使行文连贯。 Dear Jason, ___________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________ Yours sincerely, Li Hua |
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