Sometimes called Amazonia, the rainforest of the Amazon River basin is the largest in the world. It stretches (延伸) across more than half of Brazil and parts of seven other South American countries (and French Guiana). With a land area of 2.7 million square miles, the Amazon rainforest is almost two thirds the size of the US.
Rainforests are important to the health of the entire planet. Often called "the lungs of the planet", the Amazon rainforest, with its rich plant life, stores carbon dioxide while giving out the oxygen we need to survive.
At one time, rainforests covered 14 percent of Earth's surface. Deforestation has reduced that figure to 6 percent today. Much of the loss has been in the Amazon.
Fortunately, over the years, Brazil has also become a world leader in rainforest preservation. A law called the Forest Code, originally passed in 1965, requires the Amazon's farmers to protect 80 percent of their land from farming. And democratic governments beginning in the early 1990s began to enforce it seriously.
Efforts to save the Amazon increased under President Luiz Inacio Lula da Silva (2002—2011). Brazil set aside about 150 million acres of the rainforest, an area about the size of France, for protection. Deforestation fell by 74 percent between 2004 and 2009.
Other countries of the Amazon have also done their parts. This year, Peru created a forest reserve about the size of California's Yosemite National Park.
Some people are afraid of starting a casual(随意的) conversation with a stranger because of a fear of not having anything interesting to say. Fear of refused is also a1for keeping silent. Small talk in a conversation can 2 as a way of warming up and getting to3each other. Most people, no matter 4 successful they are at work, will find the process of 5 small talk uncomfortable, even meaningless.6 , you will have a pretty small world 7 you refuse to let others in. Starting off with a casual comment or question will make others 8, and even just greeting them with a simple “hello” will often be enough.
Once you have made the first 9 , there is no turning back. You need to keep things 10 before you can politely say goodbye. Think about what you would like to 11 with a new friend and that is what you can ask the other person about. Work, family, hobbies or interests are some12_points of discussion. To keep the ball rolling, you can show that you are really 13in what they are saying. Once you find common 14 of interest, things will certainly15 off from there.
Small talk can16out to be a pleasant experience. The conversation 17 be brief and casual without turning into a long and boring discussion. Do not let yourself 18 the conversation. Stop worrying about how big of a fool you may appear to be. You may19 find out later on that you have the “20” of getting people to open up to you by engaging them in small talk.
Anna Whitney, a student at Colorado State University, first had a problem taking tests when she began college. “I was always 1 prepared for my tests. Sometimes I studied for weeks before test. Yet I would go in to take the test, only to find I would not answer the questions2. I would blank out (忘记) because of nervousness and fear. I couldn't think of the answers. My 3 grades on the tests did not show what I knew to the teacher. ” Another student in microbiology had 4 experiences. He said, “My first chemistry test was very difficult. Then, on the second test, I sat down to take it, and I was so nervous that I was 5. My hands were moving up and down so 6 that it was hard to hold my pencil. I knew the material and I knew the answers. Yet I couldn't 7 write them down!”
These two young students were 8 something called test anxiety (考试焦虑症). Because a student worries and is anxious about a test, his or her 9 does not work as well as it usually does. The student cannot write or think 10 because of the extreme tension and nervousness. Although poor grades are a 11 of a poor study habits, sometimes test anxiety causes the low grades. Recently, test anxiety has been recognized as a real problem not just a(n)12 or a false explanation of lazy students.
Special university counseling (指导) courses try to help students. In these courses, counselors try to help students by teaching them 13 to manage test anxiety. At some universities, students take tests to14 their tension. These courses teach students how to relax their bodies. Students are trained to become 15in very tense situations. By controlling their nervousness, they can let their minds 16 at ease (安心地). Learned information then comes out without 17 on a test.
An 18 at the University of California explains, “With almost all students, relaxation and 19 stress are felt after taking our program. Most of them experience better control 20 their tests. Almost all have some improvement.”
Kellen Parker and Steve Hansen are two Americans who love the Chinese language.They1a website in April "to make Chinese in different places hear Chinese dialects(方言) of all kinds".The "dialect map" has become popular and has2a public discussion on the3of Chinese dialects and how to protect them.
A recent4in (GuangmingDaily) says that，compared with the passion some foreigners have5the Chinese language and dialects，the country's academics don't6enough attention to the subject.Moreover，some experts say there is no7to protect languages and dialects，because they are bound8to adapt to the demands of modern times or9.
If we consider language to be just a(n)10for communication，the article says，the experts' argument is11.But more than being a tool for communication，every language or dialect carries with it the12of history and culture.The extinction (灭绝)of a language or dialect is the extinction of a way of13 ， says the article.
The increasing14of human migration (人口迁移) in today's China requires the use of a15understood language across the country.16for people living away from home，dialects are a great source of cultural and17comfort，says the article.
The article18to say that we cannot and should not control the19or disappearance of a language or dialect，but at the same time we should not forget that20language or dialect has a special cultural and historical meaning.
Do you know how many languages there are in the world? There are about 1500, but many of them are not considered very 1English is considered one of most important languages because many people 2 it, not only in England and America, 3 in other countries of the world. About 200,000,000 speak it 4their own language, and another 230,000,000 use it as 5 language. It is 6 to say how many people are learning it. 7Boys and girls in schools are trying to do so.
Many8children study French. French is also a very important language9children study German, Russian, Japanese and Chinese.
Which is the best10 to learn a language? We know that we all learnt11 language well when we were 12. If we learn a second language in the 13way, it may not seem so difficult. What does a small child do? It 14 what people say, and it tries to guess what it hears. When it wants something, it has to 15 it. It is using the language,16 and talking in it all of the time. If people use a second language 17 they will learn it 18.
In school, you learn to read, to write, to hear and to 19 .It is best to learn all new words through the 20 . You can read them, spell them and speak them later.
Inventions lead to the creation of new knowledge. Knowledge is created to 1 the needs of the human beings. How does the desire of people2 knowledge? The answer lies in the ability of human beings to 3 something new.
Albert Einstein said, "Imagination is more 4 than knowledge. Knowledge is limited, but imagination includes the 5 world, promoting progress and giving birth to evolution(进化、发展). It is, strictly speaking, a 6 factor in scientific research." There is no doubt that it is through the human imagination that knowledge is 7. Knowledge can be represented in any 8 like words, pictures, diagrams or audio-visual media. People's knowing of knowledge again causes imagination as the force to keep on evolving, which 9 produces new knowledge.
The following is the example of how imagination leads to 10. As an artist, mathematician and architect, Leonardo da Vinci sketched(勾勒) plans of underwater crafts. According to this, author Jules Veme created a 11, one about a submarine(潜水艇) 12 Twenty Thousand Leagues Under the Sea. With his book, Jules Veme fueled(供给燃料) the imagination of 13 including inventors, later, real submarines were created. Jules Veme 14 his imagination about underwater 15 when he wrote his book. 16 readers admired the author's imagination when they read it, 17 inventors turned this imagination into realities.
Imagination exists within all of us. 18 yourself to imagine freely. Stir your brain to 19 inspiration while imagining. Because it is in the imagination that mysteries or wonders 20.
In today's American society, high school dropout (辍学) has become a big problem threatening social and economic stability, as many cases of family 1or even tragedies, caused by youth dropout, are catching headlines in media. Dropping out is defined as leaving school without a high school diploma (毕业证书) or equivalent 2 such as a General Educational Development (GED) certificate. Although students who drop out come from various backgrounds, several 3 facts can be noticed. National data show that students from low-income, black or single-parent families are much more likely to drop out of school than their fellow students. 4 performance is also playing a role. Students receiving poor grades which, in turn, leads to 5 self-recognition, are sure to be on the high-risk list of dropping out.
In recent years, advances in technology have 6 the demand for a highly skilled labor force, changing a high school education into a minimum requirement for entry into the labor market. As high school completion has become a(n) 7 requirement for many entry-level jobs, dropouts are having a really hard time in today's job market. On average, dropouts are more likely to be unemployed than high school graduates and to earn less money even if they 8 find jobs. Employed dropouts in a variety of studies are usually working at unskilled jobs or at 9 service occupations offering little opportunity for promotion.
Considering the serious consequences dropping out may bring about, national leaders have demanded that schools, communities, and families take major measures to keep students at school. To make school attendance compulsory (强制的) looks like an effective measure. 10, many people fear that it will not go far as compulsory attendance usually indicates monitoring on students, which might cause 11 from the students. Others including President Trump, focus their dropout prevention efforts on a program to 12 class size, replacing large high schools with smaller learning communities where poor students can get 13 instruction from experienced teachers. Combined with frequent home visits by teachers, which definitely 14 families to participate in prevention efforts, the program is reported to take effect and the nationwide school attendance is 15.
Dear Wang Shi,
How is it going?
Thank you for your interest in joining the school1team. As you know, our2has a great reputation, but we are always3new talent to sharpen the team for the future. It is not usual for a freshman student to be selected,4it is wonderful to hear that you are finding strength in teamwork and that basketball is giving you a5in life. If you are6for the school team, this is what our talent scouts are always looking for.
Firstly, you need to show us that you can7intense, focused and effective basketball. This means that you are always concentrating on the play, moving on the court, running for loose balls, and strong in both defense and attacking8. We need to see that you can take charge of the ball, control your opponents, take shots and9goals for our team. So, you will need to work on your skills in these areas. Trust me, this hard work will really10off when we are searching for new players.
Secondly, the tallest players are not always the ones that get11. We are looking for strength, speed and skills, but we also want people who have good12, who are humble (谦逊的)and who can act as team players. No individual can win a basketball match; it's the team who gets to the winning podium, and our coaches are always emphasizing13and cooperation both on and off the court. These are the14that make for an outstanding basketball player.
I hope these15can help you become a qualified basketball player and hope to see you when we start to recruit new members. Welcome to our school basketball team!
Yours Sincerely,
Michael Jack
If you look closely at certain words in a language, you can often understand a little of the history of the people who speak that language. 1, consider this list of some familiar English words: cow, sheep, and pig. Now, 2 them with the following: beef, mutton, and pork. While the words in the first group 3 living animals, those in the second indicate the meat taken from these animals. But there is yet another 4 between the two sets of 5. Every word in the first 6 is Anglo-Saxon in origin, that is, Old English. On the other hand, those in the second group have their 7 in French.
Such differences teach us about one of the most important 8 in English history: the Norman Conquest of England. The Normans were the people who 9 the Duchy of Normandy, the area in the north of modern-day France. In 1066, they invaded(侵略) and conquered England. 10, French-speaking Norman kings, nobles, and religious leaders 11 the English ruling class. And most of the native English population was 12 to work on lands owned by the Normans. English farmers also 13 animals such as cows, sheep, and pigs which were named in English, their native tongue. But the 14 they produced went to the wealthy land-owning Normans who used French words for what they 15.
The Normans lost control of England in 1204, 16 their influence on the English 17 lives on to this day. In the high-status fields of law, government, military leadership, most of the 18 English vocabulary has its roots in French. And even in words, like beef, pork, and mutton, we can still 19 effects of the powerful position the Normans 20 enjoyed.
When we read books we seem to enter a new world. This new world can be similar to the one we are living in, or it can be very1. Some stories are told 2 they were true. Real people who live in a 3 world do real things; in other words, the stories are about people just like us doing what we do. Other stories, such as the Harry Potter books, are not 4 . They are characters and creatures that are very different from us and do things that would be 5for us.
But there is more to books and writing than this. If we think about it, even realistic writing is only 6. How can we tell the difference between what is real and what is not real? For example, when we read about Harry Potter, we7 seem to learn something about the real world. And when Harry studies magic at Hogwarts, he also learns more about his real life than8. Reading, like writing, is an action. It is a way of 9 . When we read or write something, we do much more than simple look at words on a page. We use our 10--which is real—and our imagination—which is real in a different way — to make the words come to life in our minds.
Both realism and fantasy(幻想) 11 the imagination and the “magic” of reading and writing to make us think. When we read 12realistic, we have to imagine that the people we are reading about are just like us, even though we13 that we are real and they are14. It sounds 15 , but it works. When we read, we fill in missing information and16 about the causes and effects of what a character does. We help the writer by 17 that what we read is like real life. In a way, we are writing the book, too.
Most of us probably don't think about what is going on in our18 when we are reading. We pick up a book and lose 19 in a good story, eager to find out what will happen next. Knowing how we feel20 we read can help us become better readers, and it will help us discover more about the real magic of books.
Many of us have characteristics coming from our families. Maybe we have our father's eyes or grandmother's hair color. But there are still other elements of our personalities picked up by 1our parents, such as our mother's love of cleaning or our dad's 2 of humor. Researchers learn there are usually three kinds of people from their 3.
The first kind of people are the job-oriented (以求职为目的的) who 4 to regard a job as simply a way to make money. They 5 to working day after day and don't think it interesting for them to do anything else. If you have a job-oriented father, you may 6 work this way. However, you'll not 7 hold the viewpoint if you grow up close to your job-oriented mother.
The second are the career-oriented who see their jobs as a place to gain 8 . They don't mind working overtime. In fact, some 9 their jobs so much that they are feeling more comfortable in the 10 than at home. They are always 11 of making progress in their work. Being close to a career-oriented father12you'll carry on your father's. 13 enough, having a mother with this viewpoint seems to have little14.
The third are the calling-oriented who consider their jobs as a way to have a15effect on the world. They are more16improving the world around them than17a large salary. These people usually come from homes 18both parents have abilities. This19that adolescents need the support of both parents in order to have the confidence.
The good news is — we still have our20to find a career that suits us.
What is time? Is it a thing to be saved or spent or wasted, like money? Or is it something we have no 1 over, like the weather? Is time the same all over the world? That's an easy question, you say. Wherever you go, a minute is 60 seconds, an hour is 60 minutes, a day is 24 hours, and so forth. Well, maybe But in America, time is more than that. Americans see time as a 2 resource, Maybe that's why they are fond of the expression, "Time is money."
Because Americans believe time is a limited resource, they try to conserve and manage it, People in the U.S. often attend lectures or read books on time 3 . It seems they all want to 4 their time better. Professionals carry around pocket planners—some in electronic form to keep 5 of appointments and deadlines. People do all they can to 6 more life out of their time. The early American hero Benjamin Franklin expressed this view best: “Do you love life? Then do not waste time, for that is the stuff life is made of."
To Americans, punctuality is a way of showing 7 for other people's time. Being more than 10 minutes late to an appointment usually calls for an apology, and maybe an explanation. People who are running late often call ahead to let others know of the 8. Of course, the less formal the situation, the less important it is to be 9 on time.
American lifestyles show how much people respect the time of others. When people plan an event, they often set the time days or weeks 10. If people want to come to your house for a friendly visit, they will usually call first to make sure it is 11. Also, people 12 to call others late at night for fear they might be in bed. The time may 13, but most folks think twice about calling after 10:00 p.m.
Even Americans would admit that no one can master time. Time—like money—14 all too easily through our fingers. And time—like the weather— is very hard to 15. Nevertheless, time is one of life's most precious gifts. And unwrapping it is half the fun.
Scientists find that hardworking people live longer than average men and women. Career women are 1 than housewives. Evidence shows that the 2 are in poorer health than the job-holders. A study shows 3 the unemployment rate increases by 1%, the death rate 4 correspondingly (相应地) by 2%. All this comes down to one point: work is 5 to health.
Why is work good for health? It is 6 work keeps people busy, away from loneliness and solitude (孤独). Researches show that people feel 7, worried and lonely when they have nothing to do. Instead, the happiest are those who are 8. Many high achievers who love their careers feel that they are happiest when working hard. Work serves as a 9 between man and reality. By work, people 10 each other. By collective (集体的) activity, they find friendship and warmth. This is helpful to health. The loss of work 11 the loss of everything. It affects (影响) man spiritually and makes him liable to (易于) 12.
13, work gives one a sense of achievement (成就感). Work makes one feel his 14 and status in society. When a 15 finishes his writing or a doctor successfully 16 a patient or a teacher sees his students 17, all of them will be happy beyond 18.
From the above we can 19 the conclusion (结论) that the more you 20, the happier and healthier you will be. Let us work hard, study well and live a happy and healthy life.
When faced with tough difficulties or troubles, people always give us positive words. 1 can lift our spirits indeed, but sometimes in some case it 2 depresses us. Psychology calls it "toxic positivity." What is it? Let's see the following 3.
Between sleepless nights, diapers (换尿布) and feeding times, having small children at home could leave Priscilla Goins feeling 4. She loved her kids, but it was a lot. "I would sometimes say 'I just want a minute to myself,'" Goins, of Knoxville, Tennessee, said. "People would be like: Oh, you'll miss it when they're 5 or you should value it." That made her so mad. She doesn't 6 what people say. She disagreed at all. Actually, in those moments, she simply wanted 7 that she was going through the tiredness 8.
A focus on positive thinking, while putting challenging and 9 experiences to the side, is what some experts call "toxic positivity." Being cheerful is not a bad thing. Certainly, a 10 attitude can be a gift to those around you, but it shouldn't 11 listening thoughtfully to others' experiences. When you are choosing to look at 12 from one angle-in this case a positive angle-you are very likely to dismiss or deny an authentic 13. That's toxic positivity, which is what Goins 14 when she was looking for a bit of mercy about the 15 of parenting young children. Even if you're trying to 16 someone, ignoring someone's tough experiences can leave them feeling that they should 17 negative feelings in the future. 18 trying to find a positive spin, we are supposed to use accepting and comprehensive words. Sometimes we just need to say "Yeah, me too," or "That makes total sense." It's allowing someone to express something that is 19, even if it's hard to hear or it's 20.
Trackers on Ice
Just because a scientist puts a GPS tracking collar on a wild polar bear does not mean the animal will obligingly keep it on. 1, these huge collars are purposefully loose. If one becomes annoying, a bear can 2 it. But scientists have now found a way to use 3 from the discarded（丢弃的）devices.
"These dropped collars 4 would have been considered garbage data," says Natasha Klappstein, a polar bear researcher at the University of Alberta. She and her colleagues instead used 5 from such collars, left on sea ice in Canada's Hudson Bay, to track the ice itself. For their study, published in June in The Cryosphere, the researchers identified twenty collars that transmitted movement data in line with ice drift rather than polar bear 6 between 2005 and 2015. The resulting records of how melting ice typically drifts in Hudson Bay are unique. There are no easily 7 on-the-ground sensors, and satellite observations often cannot accurately capture the motion of small ice sheets.
The team 8 the discarded collars' movements with widely used ice-drift modeling data from the U. S. National Snow and Ice Data Center（NSIDC）. Collar data indicated that the NSIDC model underestimates the speed at which ice moves around in Hudson Bay-as well as the overall 9 of drift. Over the course of several months, the model could drift away from an ice sheet's location by a few hundred kilometers, the researchers say.
This means the bears may be working harder, when moving against the direction of the ice, than scientists had 10: "Since we're underestimating the speed of drift, we're likely underestimating the energetic effort of polar bears," says Natasha Klappstein. The research reveals 11 insight into how highly mobile ice moves. As melting increases in the coming years, such ice will likely become more 12 farther north, in the central Artic. Scientists had known NSIDC data could underestimate drift speeds, but "any time we can find a data 13, it is a good thing."
Plus, such data could improve predictions about how oil spills or other pollutants may 14 in seas. littered with drifting ice, says Walt Meier, a senior NSIDC research scientist, who was not involved in the study. The findings may even 15 future NSIDC models: "It's a really nice data set," Meier says. "And certainly one we'll take under consideration."
Being surrounded by sharks may sound like a bad thing, but scientists say sharks are actually a good sign of ocean health. 1 knowing that, Enric Sala, a marine ecologist and National Geographic Fellow, was a little 2 when he first dived at Kingman Reef, the heart of a massive, newly 3 area south of Hawaii now called the Pacific Remote Islands Marine National Monument.
"The 4 time I jumped in the water, as soon as the bubbles cleared, my heartbeat doubled—there were a dozen sharks swimming around us and so 5 corals on the bottom that there was not even 6 for sand between them," says Sala.
Sala led a series of expeditions to the region's coral reefs over the past several years, 7 part of his work at the Scripps Institution of Oceanography in La Jolla, Calif. His team's 8 about sharks and corals there helped inspire the U.S. government to set up the new monument, where fishing for sharks or anything else is now 9. Groups around the world are working to set up other huge protected ocean areas in hopes of 10 some of the planet's most incredible and important spots.
Another new marine 11, or protected area, called the Pacific Remote Islands Marine National Monument was set up in 2009 just before the president left 12 in January. The reserve 13 waters around several groups of islands near Kingman Reef, 14 is 1,000 miles south of Hawaii, and it covers 86,888 square miles. That's bigger than the size of Virginia and Tennessee 15.
For decades, humans have torn up the natural landscape in Asia, cutting down trees to build resorts (旅游胜地) in the most beautiful locations and caging wild animals to attract tourists.
Bangkok-based hotel architect Bill Bensley is saying "1. "
When a businessman talked with him about 2 a resort that included a zoo in Asia, he came up with a(n) 3 : let's 4 the humans and let the rare and endangered 5 wander free.
Sounds 6? Bensley is known for 7 ideas, so much so that he's been called the "Willy Wonka of hotel design. "
At his Shinta Mani Wild resort in Cambodia 8 arrive via a 380-meter zip wire (高空滑索) over the wilderness of the South Cardamom National Park and are 9 to join Wildlife Alliance anti-poaching patrols (防盗猎巡逻).
But he's not doing things 10 for eye-catching. Bensley is a lifelong conservationist who deeply 11 what humans are doing to the planet. That's why he wanted to do the World Wild Project. 61-year-old Bensley says the first stage of the eight-year project, which will 12 several different top branded hotels, is expected to 13 in 2023.
The cages for 14 will actually be 2,400 hotel rooms, with a budget of generally a million 15 per room. Let's just say the guests won't be uncomfortable.
16, it's not the rooms the California-native is talking about. Having a 17 with a local official, he has got the permission to relocate abused animals from 18 in Asia, and set them free onto the 19 2,000-hectare piece of land 20 the human zoo will be located.
When a man lies in a chair in a barbershop with a steaming, hot towel across in his face, he relaxes.
Going to the barbershop is a great opportunity for men to gather and1life stories. Men walk out feeling great2spending just an hour in this community setting and taking time for3.
Lorenzo Lewis considers that the barbershop is one of the few safe spaces where men feel4to express their feelings openly. In 2016, Lewis5The Confess Project, a community-led project that trains barbers as mental health advocates after years of struggling with his own mental health. It mainly reaches out to men who may be6to receive therapy (心理治疗) because it means opening up to a stranger in a clinical setting.
Matt Dillion, who owns a barbershop that7The Confess Project, explained why he8that the barbershop is the9place for men to open up. "This is our' country club'. There is fellowship (交情), and there's that wonderful10when you're around guys that have been through what you're going through."
Speaking about one's11and being listened to in an accepting way greatly12mental health. A study shows that when people share their feelings, they13to have strong immune systems.
The barbers support their clients in the moment,14trust and opening a pathway for communication. They encourage their15to seek support from therapists and other mental health professionals if necessary.
Directions: Fill in each blank with the word or phrase that best fits the context.
One of the roles of the Nobel Prize for literature is to shine a light on someone who has been less visible than they deserve. That role was 1 this year in the announcement of Abdulrazak Gurnah as winner.
Unlike previous popular recipients living in Britain, he is not a 2 . He could, as he said after the announcement, have reached more readers, but his publications 3 to grant him that. His publisher felt sorry for the fact that he "is one of the greatest living African writers; yet no one has ever 4 him," but with this he did not agree: "I didn't think I was ignored. "
There is a(n) 5 , here, that has to do with who is doing the looking, and what counts as officially being noticed. There is also a point of 6 : calling Gurnah an African writer. In fact, while that seems to broaden horizons, it narrows and distances what he is doing. Gurnah was born in Zanzibar, and left for Britain when he was 18, 7 regional conflicts for what he hoped would be calmer waters, which turned out to be stronger dark current. He has lived in Britain ever since.
He began and stuck to writing to 8 , to himself, of the shock -- of racism, rejection, poverty and loneliness. His ten novels return to it 9 , which begins in 1996's Admiring Silence. His work exists because of Britain as well as Zanzibar; it may 10 both or wholly neither. It arrives out of a(n) 11 of English literature (Gurnah is professor of literature at the University of Kent), and his first language, the rhythms and stories of Islam.
12 , many of the UK's thirteen Nobel-winning writers were born elsewhere as by 2019, 14% of the UK's population were born abroad. People might also be astonished at how many of those countries were once part of the British empire. Gurnah has spoken of how much of the world is still processing the wounds that colonialism 13 , especially the experience of "losing your place in the world" -- where place is not just 14 , but also belonging, status and culture.
In this sense, Gurnah's work, which 15 those who might not have been remembered in history -- shopkeeper, homemakers, students and refugees, could not be more British. But, more importantly, it could not be more universal.
Advertising is about creating images，and this is especially true when advertising food and drinks. What the1looks like is more important than what it tastes like. If companies hope to sell food successfully，the food must2appetizing（促进食欲的）.
Television advertising of food often uses3. Apparently，food looks especially appetizing if it moves. Chocolate sauce looks much more4when you see it being poured over ice cream than it does just sitting in a jar.
5effects also help to sell food：sausages sizzling(咝咝响) in a frying pan are mouthwatering. A TV6for a brand of coffee had the sound of coffee percolating(过滤) in the background. The commercial was so7that it lasted five years.
The8of food and its packaging is also very important. If the color looks9 ， people won't eat it. Nobody would normally eat blue bread or drink blue beer. Other10food colors are purple，gray，and in some cases，white.
How people expect something to taste often influences how it11does taste. Researchers gave some mineral water to two groups of people. They told one group that the water was mineral water，and almost all people said，"It tastes12. "Then the researchers told the other group that the water was tap water. This group said the water tasted a little funny. The word tap created a(n)13image of chlorine(氯).
It is the same with14. A food manufacturer gave a group of people the same15in a glass jar （瓶，罐）and in a can and asked them to taste it. They all claimed that the product in the glass jar tasted better.
So it seems to be true. Image is everything.
